Targeted traffic = highly qualified prospects.
The best targeted traffic comes from high
organic rankings in search engines and from advertising
surrounded by relevant content.
- Traffic numbers can be ambiguous. Sales numbers are not.
Traffic and sales must be tied together.
Traffic only matters if it converts into
sales. Targeted traffic is the first step, but it must land on
a good page that will convert the sale. Having the right page
to convert the sale requires an understanding of your
customer.

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